5 Important Mobile Advertising Strategies for Small Businesses

With the growing number of mobile phone users, most of the small businesses owners have planned to increase their mobile ad spend in this year. Moreover, famous social networks like Facebook and Google are also shifting more of their revenues to mobile. So it is quite apparent that mobile advertising is becoming increasingly popular day by day and is more than just a trend.

Keeping the shift in mind, we have mentioned below some crucial mobile advertising tactics for small business owners.

1. Use a mobile display advertising partner: The advantage of these partnerships is that you can have an inventory of products at a low price and the hosting is done by the partner. Also, these types of advertising partners can help ensure your ad extents to a wider audience than other advertising forms. Additionally, features like contextual ads ensure that your ad reaches only the audience interested in your products and services, thereby providing a higher chance of activity and click-through.
2.  Create a Native mobile Ad: This works much like using partnerships. This form of advertising matches the website it’s running on, by being relevant to both the topic and audience. Unlike other ads, a native ad appears on the blog that has mobile phone reviews which create activity and increase click-through chances. By partnering with relevant sites in your field, you can create cost-efficient ads and target the right audience. 
3.  Take advantage of QR Codes: A QR code is similar to the barcode on the grocery items that’s scanned in the shops before checkout. If used correctly, this form of advertising can prove to be a very effective way to drive mobile advertising.

How to take advantage of QR codes, consider the below mentioned ways:

• Match the experience: Recommend a good app to enhance user experience. Also provide a weekly bonus.
• Drive the clicks to a simple yet optimized microsite: Give an offer along with a call-to-action button to encourage more sign ups.
• Use real-time marketing with your ad: when customers get the code scanned, offer an instant discount to them when they present the code.

 Just keep the mobile experience in mind and make the most of this form of advertising.

4.       Build a Foursquare Ad

The Foursquare ad is an easy way to target or reach customers nearby who are ready to spend on your business or are looking for similar products and services as you are offering. This form of advertising is basically for local businesses. It helps identify local searches for consumers looking for your services and products.

5.       Think local with your keywords

Probably the simplest and most cost-efficient way to benefit from mobile advertising is to use local mobile searches as your form of organic advertising instead. Being optimized for these types of searches can help your physical foot traffic exponentially.

These were some of the best ways you can currently make use of mobile advertising for your business. However, you budget and the way you implement it will determine which ones work great for your business. So, try them once and see the results yourself.

5 Reasons to Go for Social Media Marketing Company in Delhi

People have used social media for various personal reasons. The trend has drastically changed now. Social media marketing in Delhi has increased potentially. Interacting with a social media marketing company in Delhi is a priority for those who wish to increase and improve their online business locally or globally.

5 Reasons to Go For Social Media Marketing Company in Delhi

1. Targeted traffic: Delhi has shown great potential in online business. Creating a webpage and spreading the news to the targeted audience is like taking a selfie and posting it on social site. We all want the world to see that we are not less in showcasing our skills in the world of web.
2. Chances of SEO: Search engine cravers earn an amazing traffic that is floating through these digital media sites. A killer content and a well done marketing strategy is the key feature of social media marketing company in Delhi.
3. Relationship building: No business can run without a good relationship with its customers. The tweets, status, updates, and personalized messages help to build a strong chain of relation with the targeted audience. In a way, you are too close to the customer without being personally close to them.
4. Responsiveness: A huge number of people rely on social networking sites to stay connected with their loved ones. These engines and social sites work as marketing machines, where customers become too responsive. The web traffic is diverted to a path that is more responsiveness and highly active.
5. Visibility: Despite being invisible, you are highly visible on these sites. Whether it is a charitable trust or a popular trade show, there is no better way than spreading it through these social sites. The features and services of your business are more beautifully expressed than magazines or brochures. A social media marketing company in Delhi caters to all your needs and requirements.

3 Secrets to Boost Stagnant Sales That Nobody Will Tell You

Is your business suffering due to stagnant sales? There can be a lot of reasons why this is happening to your business. It could be the pricing issue, SEO issue, user experience issue and more. Employing digital marketing services can help you sort the problem of stagnant sales. Other than that, you can also offer discounts to your customers to boost stagnant sales.

If all of that doesn’t work, here are three more secrets to boost sales that nobody will tell you. Apart from employing digital marketing services, you can follow the below mentioned secrets. Let’s dig into that:-

Facebook Remarketing

It’s easy to gain attention from visitors who have already visited your website. In order to garner their attention again and continue the conversation with them you need use Facebook remarketing strategy.

What is Facebook remarketing?

Facebook remarketing is a strategy that allows you to remarket something to a customer who has already visited your website. For example, if a person leaves a few items in cart while shopping and then abandon it, you can remarket updates on the similar products to that very person.

It is generally seen that a person visits a website at least 2-4 times before shopping a product from that site. So remarketing is a great option to garner their attention again and boost sales.

Test Your Call to Action

You can quickly boost the stagnant sales by testing your call to action on all your emails, landing pages etcetera.

First step is to know what your call to action will test:
Color: Is the color powerful enough to look exceptional on the page?

Location on the page: Is your call to action above or below the page fold? Can your visitors comprehend your call to action?

Communication: does your communication of the call to action rouse people?
Size: Is the button large enough to be visible?
Besides this, test your pricing page as well.

Employ a Popup for Opt-Ins

Not using a pop-up on website is not a very good idea. Though pop-ups may seem to be irritating and you may not like them but they actually work. Though pop-ups are strong enough yet managing it is more important. It should be intrusive enough to derive benefit.

It’s time to use the aforementioned three high-impact strategies to boost stagnant sales. Get going!

4 Ways to Increase Organic Reach on Facebook

Soon after Facebook was launched, it didn’t take much time for companies to recognize it as the marketing and advertising platform that it is today. Facebook is one great platform which allowed users to interact and engage with their desired brands or business and enabled business owners to have a direct feedback from their customers and promote their product in a better manner.

Top digital marketing provider in India makes sure to effectively market the products on social media for best results and great profits

Here are four effective ways to increase organic traffic on Facebook that would ensure greater number of followers and customers on your site:-

1. Create data-driven content
Don’t waste time in searching what customers will read and keep waiting for their response on a particular content. Rather get smarter by finding content that has already proven itself in the past. Be strongly decisive instead of believing in hopes and hunches.
2. Think from the customer’s point of view
Analyze what’s trending and go on presenting that for your customers. See how quickly your business will get noticed and start profiting.
3. Give quotes that your audience will relate to
People like what they can relate to. So, think about the quotes that would attract your audience. Make sure to choose meaningful quotes that have proven their results in the past.
4. Put story telling videos and your audience will watch it
Share original stories in the form of video or put pictures along with the story to make it eye-catching. People and their stories based on their experiences are a constant source of inspiration.

All you have to do is figuring out what is working for your competitors rather than creating a single post thinking that audience would like it. What’s already proven in the past is best to use in the present to fetch organic traffic on Facebook. Even the top digital marketing provider in India would be in alliance to what is said above.