5 Efficient Ways to Optimize Your Corporate Blog

A business blog is one of the important tools in your marketing and social media arsenal. People are mostly confused or don’t spend appropriate time or worse completely forget Social Media Optimization.

In recent years, Blogging has proven to be extremely useful and it showed in the annual budget growth – 23 percent of marketers invested in preparing blog sites in the year 2013. It also turns out that 9% of companies use a full-time blogger; in addition, 79 percent of companies that have a blog reported a positive ROI through inbound marketing.

SO WE KNOW THAT THE NUMBERS SUPPORT HAVING A CORPORATE BLOG, NOW WHAT?

Generally, when it comes to corporate blogs, the best of them have a sort-after strategy so that more and more people are reached. The rich content of the blogs feed into Business’s other social media accounts, such as Facebook, Twitter and Google + where the comments are open, encouraging interaction. Eventually, what will truly help is when employees share blog content on their very own personal social media accounts, thus increasing the reach.

1.   Voice – don’t try to be someone you are not, stick to the basics and keep it simple. Keep your presence throughout the post by using certain words or phrases that you use daily, by all means. The originality is what people like to read, the conversational tone generally improves a blog.

2.   Title – The title of the blog should be simple and precise. Try to figure out what people might search for on Google to locate your post.

3.   Topic- Try and improvise on the topic you choose, people also get bored reading about the same topic. Try and find out what people may be interested in? And what they may enjoy reading?

4.   Keywords – Insert appropriate keywords in your blogs so that the traffic is diverted to your blog when people search about that topic.

5.   Incorporate pictures and videos – Images are a must, if possible add videos to your blogs like tutorials or guides can be made into a video.

Being A Successful Entrepreneur

 

The business is the responsibility of an entrepreneur, success or failure of a business resides on the entrepreneur. The mindset of the entrepreneur has a major impact on the business as there is a lot of pressure on him while launching a startup. To do a startup, you need to think out of the box and in a very simplistic way. Numerous startup founders are hasty and want results asap, that is wrong, no startup gets going instantly it takes a lot of efforts and planning. Moreover, some startups take foolish steps that later on costs them a lot and affects their business. To be a successful entrepreneur your approach should be simplistic and focused, it has been the mantra for success for every startup till date. What happens generally is that entrepreneurs panic when there is a problem and complicates the problem and make it difficult for themselves to solve the problem.

Your actions define you and it reflects on your business. You need to start taking actions firmly. Generally people just talk about entrepreneurship, but never build anything. Your ideas and actions are more defining than your appearance, whether you can speak English or not, all these aspects are irrelevant. Focus on your goal, other major parts of your business will fall in the right place on their own.

You have to become the ideal entrepreneur and look ahead into the future, “what I want my business to be in 2 years” should be the question you should ask yourself and your actions should revolve around it. Believe me, you’ll fail often, it is a part of business, your clients may not like the presentation you gave or the conversions may go down, or your conditions for tech bloggers or magazines don’t revert your multiple emails, and the sense of failure and helplessness creeps in.  Problems may hinder your business and cloud your judgment; this is where your ideas and wittiness will be most valuable.

There will be times when you will have to do stuff you hate to do, I know many designers who don’t like to code, look at conversion charts and get into the other statistical part of the business. They also have to test out features, write mails to bloggers, make a sales report, and the question they ask themselves is why me?

To sum it up you will have to do work you don’t like, face problems but in reality you will become more experienced and know almost everything about running a startup, sooner or later you’ll start to appreciate the little things that contribute to your success.