4 Steps to Effective Online Marketing for New E-Commerce Portals

As newer and better web technologies arrive in the market, numerous new e-commerce solutions are coming online as well. Although the early birds have captured many segments, there are still a few business niches which are relatively vacant. Here, we shall discuss four steps which can lead you to immense online marketing success. These points are especially valid for those who are yet to launch an e-commerce portal or have just launched one.

Four Steps to Effective online marketing company in India for New E-Commerce

1. Most of the online marketing gurus believe that online shopping portal for electronics products have already reached a saturation point. However, they also believe that there are some countries or regions which might still be relatively vacant. Once you can find these regions, you can easily win the market. Selling the products and services which these markets require will be a great marketing idea.


2. Segmentation can be a very powerful tool. When we say segmentation, we are dividing the existing categories into sub-categories. You can pick up a few services or products from the leading existing players and offer better and more personalized products and services in the same category to the customers. You can stand out as a specialized service or product provider and it can be very efficiently marketed to your customers. As you venture into a niche, the competition will be less and you can easily win the online battle.


3. Branding is another important feature of new e-commerce portals and something which is very difficult to achieve. The market is generally filled with competitors. Any customer, who is not a novice to online shopping, can name you five of your competitors at any moment. Thus, branding is very important to stand any chance of success and it can be achieved by employing online as well as traditional tactics. Decide the branding first before you decide the brand name or the logo.


4. Traditional marketing is different from online marketing in many different ways. In online marketing, you are competing against other online players but it is an open field and the competition can easily be global as you don’t need to have a local presence. There is nothing called a prime location, which is a very important aspect of traditional marketing. Even if you call a handy domain name as prime location, it can change very easily. We have observed this case with even the best online marketing company in India. The demands of products can change quickly and thus the players.