Showing posts with label social media optimization. Show all posts
Showing posts with label social media optimization. Show all posts

Monday, 25 May 2015

The Social Media Service Provider Are Most Sorted after in Today’s Generation


The social media service is essential to reach out the present generation digital orientated customers

Social media as the name suggest is a medium to promote socialization without any space for the difference of caste, creed, religion, gender, and society. This social platform of communication has accomplished the miracle of binding the world as one by virtually erasing the borders. Social media platform are most common modem of communication be it in between people to people, families, friends and also between the buyers and sellers. Thus, it is important for the advertisers and marketers to venture into this arena in order tap in the customers who are social networking dependent, and are habituated of the social media only. This has led to the springing up of social media service providers, in order to cater needs of the new generation customers.


As anticipated from the name itself the social media service provide services related to the social media. The topic of social media is most discussed among people and tabloids and could be easily ‘sold like cakes’. Social media are the computer mediated tools that allows its user to navigate and communicate information, views and issues among other digital users. This is an emancipation of socialization with a cause and purpose. As aforementioned there are several social media service provider but the question arises that how to recognize the best one for your company, needs to probed into. Although all the companies will claim to be the best but it is iffy. So learn the trick to recognize it by yourself rather than trusting on someone’s word. The good social media service providers will ensure:
  • Mobilization and concentration on the SEO strategy: For a social media service provider SEO upsurge by pulling more and more viewers and imminent customers. Thus the SEO strategies are crucial and plays pivotal role in social media services.
  • Stress on the content writing: the content in the social media platform is what attracts the attention, in other words it is brings out the zing in the social media world. Thus the stress should also be on the content.
  • Competent Manpower: In order to hire best service provider it is important make an assessment of the staff of that company is necessary. The staff should be creative, smart, should be well versed with the social media channels and be informative.
  • Experience: The service provider should also be reputed and experience with working with several organization.
Thus it seems, these simple steps could assist you in your search for a good social media service provider in your town or city.

Wednesday, 24 September 2014

5 Efficient Ways to Optimize Your Corporate Blog


A business blog is one of the important tools in your marketing and social media arsenal. People are mostly confused or don’t spend appropriate time or worse completely forget Social Media Optimization.

In recent years, Blogging has proven to be extremely useful and it showed in the annual budget growth – 23 percent of marketers invested in preparing blog sites in the year 2013. It also turns out that 9% of companies use a full-time blogger; in addition, 79 percent of companies that have a blog reported a positive ROI through inbound marketing.

SO WE KNOW THAT THE NUMBERS SUPPORT HAVING A CORPORATE BLOG, NOW WHAT?

Generally, when it comes to corporate blogs, the best of them have a sort-after strategy so that more and more people are reached. The rich content of the blogs feed into Business’s other social media accounts, such as Facebook, Twitter and Google + where the comments are open, encouraging interaction. Eventually, what will truly help is when employees share blog content on their very own personal social media accounts, thus increasing the reach.

1.   Voice – don’t try to be someone you are not, stick to the basics and keep it simple. Keep your presence throughout the post by using certain words or phrases that you use daily, by all means. The originality is what people like to read, the conversational tone generally improves a blog.

2.   Title – The title of the blog should be simple and precise. Try to figure out what people might search for on Google to locate your post.

3.   Topic- Try and improvise on the topic you choose, people also get bored reading about the same topic. Try and find out what people may be interested in? And what they may enjoy reading?

4.   Keywords – Insert appropriate keywords in your blogs so that the traffic is diverted to your blog when people search about that topic.

5.   Incorporate pictures and videos – Images are a must, if possible add videos to your blogs like tutorials or guides can be made into a video.