Top 5 Mistakes in Twitter Marketing To Avoid

Why people love Twitter the most when it comes to twitter marketing, the reason is quite apparent as it gives a chance to follow latest trends in online marketing. Twitter also gives an endless stream of ideas. However, handling twitter is a dream for many content marketers. Many people do not use this powerful tool in the correct way and that’s why they always search for top digital agency who have expertise in it .

Let’s discuss a few mistakes suggested by top digital agency which people usually make while Twitter marketing:

1. Wrong use of Automation: Tools like Hootsuite, Buffer are popping up regularly making Twitter easier to manage. Nevertheless, people are avoiding the fact that why anyone would follow their page if it’s all about asking to like the page, or visit the website. The marketers are avoiding the “Social” aspect of this networking site. Use automation but don’t forget to give the personal touch to your followers.

2. Trying to sell: One of the biggest mistakes, marketers are making on Twitter is to sell their business to the followers.  The key of success to build the strong relationship with your followers is sharing helpful thoughts and information that can help them. By sending our interesting tweets will not only maintain your existing followers but also grab the attention of new followers in order to get more engagement. After following these steps when you will give an offer, people will be more receptive towards your tweets.

3. Not enough Tweets: People have no clue how fast Twitter works, within seconds your Tweets can fly all over the world. If you are not updating timely chances of overlooking of your Twitter posts are more. When people shed a lot of sweat in a single content, they likely to get more attentions from the followers but if they are regularly updates their account followers may not even bother to click on it.

4. Lack of Interaction: If you have ever noticed the most popular Twitter account, their tweet feeds is almost filled with the conversations. Even if you have no time to communicate, re-tweet and favorite option will also be helpful in gathering crowd at your account.

5. You love your content: We understand that everyone is really proud of what they do and offer to their customers. However, it’s essential to understand what your customers want to hear from you. By tweeting some useful content from different niche will help you in balancing your followers’ choice.

By avoiding these mistakes it is possible to be a successful Twitter marketer. Also, top digital agency providing online marketing services can help you in generating more engagement at your Twitter account. You can take the help of these agencies to avoid any hassle in Twitter marketing.

4 Steps to Effective Online Marketing for New E-Commerce Portals

As newer and better web technologies arrive in the market, numerous new e-commerce solutions are coming online as well. Although the early birds have captured many segments, there are still a few business niches which are relatively vacant. Here, we shall discuss four steps which can lead you to immense online marketing success. These points are especially valid for those who are yet to launch an e-commerce portal or have just launched one.

Four Steps to Effective online marketing company in India for New E-Commerce

1. Most of the online marketing gurus believe that online shopping portal for electronics products have already reached a saturation point. However, they also believe that there are some countries or regions which might still be relatively vacant. Once you can find these regions, you can easily win the market. Selling the products and services which these markets require will be a great marketing idea.


2. Segmentation can be a very powerful tool. When we say segmentation, we are dividing the existing categories into sub-categories. You can pick up a few services or products from the leading existing players and offer better and more personalized products and services in the same category to the customers. You can stand out as a specialized service or product provider and it can be very efficiently marketed to your customers. As you venture into a niche, the competition will be less and you can easily win the online battle.


3. Branding is another important feature of new e-commerce portals and something which is very difficult to achieve. The market is generally filled with competitors. Any customer, who is not a novice to online shopping, can name you five of your competitors at any moment. Thus, branding is very important to stand any chance of success and it can be achieved by employing online as well as traditional tactics. Decide the branding first before you decide the brand name or the logo.


4. Traditional marketing is different from online marketing in many different ways. In online marketing, you are competing against other online players but it is an open field and the competition can easily be global as you don’t need to have a local presence. There is nothing called a prime location, which is a very important aspect of traditional marketing. Even if you call a handy domain name as prime location, it can change very easily. We have observed this case with even the best online marketing company in India. The demands of products can change quickly and thus the players.