In today’s world, screen sizes have become smaller, which
plays a key role in visual content revolution. Since less content can be
display on smaller screens, therefore content needs to be presented in
bite-sized but accessible ways.
For more guidance, we have compiled a few key tactics which
would help you create attractive content for your brand on mobile.
1.
Match the content with your medium
All social media platforms are different in their layouts as
you access them through your mobile phone. You can obviously not promote a
similar thing on every platform at one time. Therefore, it is important to
approach them differently and to focus on only one platform that offers you the
highest returns.
2.
Invest in your cover photo
Your header image is the first thing people would notice, be
it Facebook or Twitter, therefore it’s best to have an attractive header
capable of creating lasting impression on your audience.
3.
Maximize your phone’s native camera by taking
creative selfies
Using a professional camera
every time you have to send a little update, is not just time-consuming, in
fact it takes out that “genuineness” you want to impart to your followers. Therefore, use your native
phone’s camera with the right angle to capture the right moment.
4.
Implement the correct image dimensions
Although the photo posts on
Facebook can be square or other proportions, the images used for website link
posts should be of a particular dimension or else they won’t take up the whole
news feed space. Rather than getting stuck at the last place fiddling with
dimensions, it’s far better to just start correct.
5.
Stick to a consistent schedule
It’s important to keep your audience in touch and update
them regularly. Setting consistency combined with the right schedule is the key
to doing this.
Mobile marketing strategies have enormous potential and
therefore you must use these strategies to take your business forward.
